Friday, May 30, 2008

NITA Earns Top Awards from ACLEA

The Association for Continuing Legal Education (ACLEA) honored NITA with the Award for Professional Excellence for its book, Winning at Trial by D. Shane Read and the Award for Outstanding Achievement for its 2008 Brand Campaign Design: The Journey. ACLEA grants only 15 annual awards to competitors representing more than 300 organizations.

The Award for Professional Excellence is the top prize; only one is awarded in each category of prizes. ACLEA will formally present the awards to NITA at the Annual Meeting of ACLEA in Vancouver, British Columbia on August 5, 2008.

Winning at Trial, the winning text, encapsulates every litigator’s fundamental aspiration. The book includes two DVDs containing almost four hours of footage from the O. J. Simpson trial and a focus group deliberating a civil trial (440 pp., two DVDs, 2007, ISBN 978-1-60156-001-8, $75.00).

The “Journey” brand campaign has been a centerpiece of NITA’s marketing and communications pieces in 2008. E-mails, brochures, catalogs, and other pieces of collateral have included this theme in both imagery and copy. Given that participation across NITA’s public and public service programs is up year to year over 2007, the 2008 Journey campaign is a likely contributing factor.

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